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For the last several years, the historic Dexter Avenue church would host its Love & Heritage King Memorial Celebration. Named after the notable pastor and civil rights leader, Dr. Martin Luther King, Jr., this annual event celebrates the church’s history, heritage, and honors its members. Additionally, this program serves as a key fundraiser.

Due to COVID, much like many public gathering spaces, the church had to pivot. The church wanted to virtualize the event, stream it online and keep the key pieces of the event intact. This created a unique opportunity to produce a virtual program that allows the public to learn more about the church from their homes. The virtual option opened the doors to engaging the public to donate and/or become new members.

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We quickly began by laying out the flow of the program. The speaking portions were relatively straightforward to plan. Much like the in-person program, we wanted to invite the viewers into the church. We decided on a few key places for our speaking segments. From the center of the church, the pews, to the fellowship hall. To open the program, we created a drone sequence that featured modern civil rights and social justice visuals, key places that connected to Dr. King., and a final flight sequence to bring the viewers to the entrance of the church.

To tell the history of the church, we incorporated a prior film that was produced by the church. Spacing the film into two segments, and using transitions bring the viewers into present-day spaces such as the King Memorial Parsonage. These spaces are now part of civil rights tourism and are operated by the church. All of these features were intensional to showcase the full body of history and heritage.

Lastly, the final product was streamed on an interactive donation platform to allow viewers to donate as they watched this original content brought to you by Dexter Avenue King Memorial Church.

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